Media
Media
Thursday, February 14th, 2008, ATLANTA, GA , U.S.A
The Impair Aware Corporation has been written about by world famous economists in The New York Times. The articles co-author, Steven Levitt was chosen as one of Time Magazine’s “100 People Who Shape Our World” in 2006. Levitt describes the machine as, “Sometimes a good idea is so obvious that you can’t believe no one has made it happen yet. That would seem to be the case with something called the Impair Aware Alcohol Level Indication System. It’s a machine you can put in a bar or restaurant that lets you measure your blood alcohol level so you know if you’re fit to drive or not. This takes the guesswork out of a guessing game that has been going on for generations.” The articles other author, Steven Dubner, was the most recent winner of the John Bates Clark award for the best economist under the age of 40. The author’s conclude that the Impair Aware Machine “seems to be a great idea.”
